Quick, think of the most powerful brands and say their names out loud....what was your answer? Apple? Google? Facebook? Twitter? Mercedez? BMW? all valid answers. IOS vs Android, Tweets vs Status updates, and Smooth ride of Benz vs Sporty feel of BMW all evoke emotional reactions from the die hard fans.
Emotional brand connections
Emotional brand connections
Emotional brand connections
Quick, think of the most powerful brands and say their names out loud....what was your answer? Apple? Google? Facebook? Twitter? Mercedez? BMW? all valid answers. IOS vs Android, Tweets vs Status updates, and Smooth ride of Benz vs Sporty feel of BMW all evoke emotional reactions from the die hard fans.